Hafiz

There is no harm in letting beauty be in the eyes of the beholder — but that doesn’t mean a few guidelines for web design would hurt. Having a solid website navigation structure can be key to converting your web visitors to consumers. Keeping in mind several pointers — like simplicity, linking your logo to the homepage, identifying broken links, incorporating search functions and organising content in order of importance — are small tweaks that can bring about big changes. So if you’re looking for a web designer in Malaysia or designing a website on your own, here are 5 navigation tips to make sure you’re on the right track.

• Keep your navigation bar simple

Think simple and intuitive. That’s what your navigation bar should serve. Ideally, you want users to quickly fulfil their objectives of being on your page and take the necessary action. So with clear copies and design, this should help users to locate for what they are searching for in the quickest time possible. Clarity is key when thinking about the design of the menu bar and its copy. You don’t want to be talking about apples when you’re actually selling pears. Keep creative copywriting in the actual body content of your website instead. This also means you can avoid cooking up a fancy design for your menu bar. The lesser time a user spends on navigating can equal to a lesser time spent on the consideration process of a consumer decision journey. Remember, streamlining just what you need at the menu bar is contributive to achieving an overall seamless User Experience (UX) for your web design.

• Link logo back to the home page

How many times have you come across a website where you click on the logo and it leads you nowhere? Because we’ve all been catfished just about that many times as well. Make it a point to link all your logos in your web designs back to the homepage. That is the easiest way a user is able to trace back his clicks and relocate for what he’s searching for. Having your logo link to the homepage is also a great way to keep track of their user journey in the case that your website does not offer a breadcrumb navigation. Consider design, placement and size of the logo in order to capture a user’s attention and not disorientate them. It is also almost intuitive that users habitually click on the logo to steer back to the homepage. You don’t want to play with their feelings by depriving them of the necessity of a homepage link.

• Identify error 404s or broken links

A generic Error 404 page, a broken link or a missing image can be detrimental for your website. It can harm an organisation’s credibility, lose potential consumers and eventually harm the website’s Search Engine Optimisation (SEO) efforts. There are many ways to go about fixing broken links. To ensure you nip it in the bud, consider installing a plugin or check for broken links online to ensure that these are immediately identified. You could also take this time to design a custom error 404 page to cushion the disappointment of a user landing on a broken link. Here’s a great example of a unique error 404 page from LEGO® Malaysia:

• Include a search function

If you’re designing for an ecommerce or a content-heavy website, a search function is more than necessary. With that being said, your search bar needs to be completely functional and purposeful as well. Essentially a search bar leads your users to a page that they could not have easily found it on their own. Hence, a search bar should be strategically placed at the side of your menu bar and this allows first-time visitors to easily explore your website further. This can possibly be your key to reducing bounce rates on your website. Let’s take a look at how FTMS International (private college in Malaysia) and how they used a clean icon to indicate the presence of a search bar:

The serial position effect is the ability to recall the first and last things a person hears or sees. In website navigation, this can be applied just the same. Items that appear first in your menu bar are more likely to be remembered (primacy effect). Items that appear last are more likely to be recalled as well (recency effect). The order in which users view the items on your menu bar can be viewed in the same way. Things that are viewed first or last are more prominent to a user than anything else they view in between. As such, key pages such as product pages, contact page or anything crucial for the business should be placed at the start or end of your navigation menu.

In essence, your navigation bar should direct users to where they want to go or where you want them to go. This includes making sure that the steps taken in between are carefully accounted for as well. Of course, there is no shortage of web design tips out there, but ultimately, usability and functionality is the root of all great website designs. Are you looking to cut through the clutter? Let us be the solution to your next great website design.

If there’s a time to stay home, it’s now. In response to the COVID-19 crisis, governments all around the world have been clamouring for people to stay home and, many global and local brands are trying to do the same. That means a creative agency in Malaysia like us are also kept busy (phew!), helping brands push out similar creative campaigns.

Besides curbing the spread of the coronavirus, staying home during this period ensures that our resources and frontline professionals are not overwhelmed because of the outbreak. Hence, a stay-home campaign brings about a stronger purpose for us today. 

As we have the perfect view of observing all the #StayHome campaigns at the comforts of our homes, we’ve decided to round them up for you. You’ll see the mainstream brands like Nike, our local courier services Poslaju and local telecommunications company Maxis in this too. Stay close for the deets! 

Nike – Play For The World

Now more than ever, we are one team. #playinside #playfortheworld pic.twitter.com/LRLhL4FwkG

— Nike (@Nike) March 21, 2020

When you think of sports, it’s highly unlikely that you will be thinking Stay Home. But with two simple lines, Nike has promoted social distancing while aligning the message to its brand. 

“If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.” 

Hinging on athletes’ dreams of representing their nation or playing for an international club, the ad resonates well with their target audience (i.e. athletes) around the world and, urges the public to spare a thought for everyone around them and stay at home.

The meaningful message was also shared by their athletes and ambassadors, which helped it to reach a global audience and positioned Nike as more than just a sports brand, but a brand that cares for the masses. 

What’s In It For Me: It doesn’t take extensive visual designs and animations to deliver a key across, sometimes all you need is an impactful messaging in your campaigns. (A few global influencers helps as well) 

Pos Laju & Shopee – Delivering Stay Home Essentials To You

A lockdown is difficult for Malaysians, but it’s a lot easier in this digital adage. Tapping on the existing platforms, the collaboration between Pos Laju and Shopee to launch the “Stay Home Essential” campaign was a godsend for those looking to get their essentials without travelling out and risking exposure.

Customers are able to order their daily necessities on the Shopee platform and use Pos Laju’s services for delivering to the comforts of their homes. The best part? They can get a discount on their orders with an Essential Voucher worth up to RM10, which only has a minimum order of RM15!

Amidst global stories of hoarding and mad rushes to supermarkets, this campaign acts as a ray of sunshine on a gloomy day and meets the needs of the people, by providing us with a safe and reliable alternative during the virus season.

What’s In It For Me: Look for strategic partners to collaborate with and find existing issues that your brand can solve. Having a successful co-branding partnership goes a long way in building up your brand. 

IKEA – A Message From Your Home

Home is like a refuge and a safe haven for us, and that’s exactly what is tapped on for IKEA’s Stay Home campaign —  a rather fitting message for the COVID-19 season, as staying home is akin to seeking refuge from the coronavirus.

Using simple shorts with emotional messaging, the short video depicts a message from your home on the little things and key moments in life that you live out at home, serving as a reminder of the importance of staying home. 

While it wasn’t difficult to align IKEA with home, a witty brand taking an emotional approach on a more serious topic was a breath of fresh air. 

What’s In It For Me: You don’t need complex animations for impactful video campaigns as long as you use representative visuals and strategic copywriting with a creative angle in your campaign. Also, find ways to align your brand nicely with existing issues. Reactive marketing campaigns can serve brands well in the social media era. 

Maxis – Stay Home For Free Data

There’s not a lot to do at home if you discount the usage of the Internet. With the Internet, on the other hand, unlocks limitless possibilities for things you can do: binge-watching your favourite K-Drama, getting a chicken dinner on Fortnite, PUBG or Rules of Survival, picking up new skills, grooving to some music, etc. (like we said, limitless).

I mean, we can’t exactly do our digital marketing or creative campaigns without the Internet, or even write this article in the first place.  

That’s why it was cool of local telecommunications brand Maxis to launch a Stay Home campaign for us Malaysians, allowing us to ‘Stay Home. Stay Connected. by providing free data of various perks to all of its users

• Free 1GB every day for consumers between 8am to 6pm;
• Free surfing of government and news sites;
• Free 6 months on Maxis Managed UC phone system package;
• Free 2 months on VoiceConnect App;
• Free data usage for eKelas portal;
• Free 20GB with every HotlinkMU purchases, etc;

Given the importance of the Internet in today’s digital world, a promotion like this is more than welcome. 

There’s also the campaign #KitaSapotKita that rallies Malaysians to inspire positivity to one another in the trying period. In this user-generated campaign, Maxis calls upon us to share videos online under this hashtag to see how best we can stay entertained, positive and productive even at home! Love this move. Nothing too gimicky, really. Besides, this tops doing aimless Tiktoks that gets you in hot soup, doesn’t it? 

What’s In It For Me: You don’t need complex animations for impactful video campaigns as long as you use representative visuals and strategic copywriting with a creative angle in your campaign. Also, find ways to align your brand nicely with existing issues. Reactive marketing campaigns can serve brands well in the social media era. It doesn’t always have to end in a conversion too. In challenging times like these, we’d say it’s the perfect time to communicate and foster the relationship with your audiences. Plus, it’s good for your branding as well. Win. 

Stay Creative As You Stay Home

No lockdown is going to stop us from developing creative campaigns that resonate with your target audience (thanks to the wonders of digital marketing and technologies). These campaigns are pretty much what a creative agency can do.

So, if you need a helping hand or a thinking mind to come up with a creative strategy for your brand, e-meet us and pick our brains to get your Stay Home campaign going for you. Drop us a note here today.

And for everyone’s sake, STAY HOME!

COVID-19, the topic dominating the headlines all around the world, has affected the lives of people all over the world, such as social distancing, quarantines, lockdowns and even the looming recession. As brands often tap on existing issues in their marketing plans, this coronavirus has definitely affected branding on some levels as well. 

It’s our job as a creative agency in Malaysia to stay updated with the current digital trends and to utilise them as inspiration or references for our own collaterals. It’s safe to say a lot has changed since the first reported case of COVID-19 in Wuhan.

With our watchful eye, these are 4 distinct ways the 2019 novel coronavirus has changed the way brands operate that we’ve noticed:

Digitalisation

Most of the physical business operations have pretty much come to a halt, given the stringent policies in place to prevent the virus from going viral. All of these have made brands realised the benefits of digitalisation and forced smaller businesses to take up a few digital solutions. 

Be it website development or an eCommerce solution, going digital is what’s keeping many businesses afloat during these troubled times. 

Digitalisation can grow your business by improving your communications, efficiency and productivity, while providing a new contact channel for your customers to interact with you. Using an eCommerce function will allow your sales to continue without operating a physical store, singlehandedly keeping your revenue flowing despite the lockdown.

Seeing the light at the end of the digitalisation tunnel? Approach a full-service creative agency team that can deliver both website designs and eCommerce sites for your brand today!

Digital Marketing

Thanks to the presence of digital platforms, marketing is still going strong. In fact, it’s the most popular medium for marketers right now, especially for products and services that can be consumed at home. 

With the COVID-19 situation, more and more brands turn to digital marketing to meet business goals and objectives, as we face less footfall and interactions in the outdoors. Out with the Out-Of-Home (OOH) advertising and in with the digital. 

From Facebook to Google Ads, there are a plethora of channels for brands to reach out to a wide group of target audience with the right targeting strategy. Combined with the right digital marketing strategy, an impactful and effective marketing campaign is not out of the question even in the current context.

Branding

Aside from all the digital stuff, some brands have looked into adjusting their business on ‘bigly’ scale. For instance, a logo change to reflect the COVID-19 pandemic‘s social distancing and no handshake policy. 

Adapting to the current situation, global brands have thrown their hats into the ring and it’s not just limited to logo changes.

All of these are huge moves in positioning their brands as more than a consumer goods provider, but as a brand with social value that cares for the people living in this world. 

Events

Aside from the travel industry, the events industry has been hit the hardest with social distancing and additional policies to prevent large gatherings. Some schools have even resorted to cancelling their convocation/graduation ceremonies for their graduates, much less large-scale consumer events. 

At least until digital platforms save the day, again. In response to the restrictions, brands and celebrities have resorted to using social media live streams in replacement of physical events.

Given the interactivity available on social media, it’s actually not a bad option to have for brands looking to hold an event for a large number of participants. Using comments, social media offers the platform for the audience to reach their favourite brands better.

In fact, get creative and use the live stream platform in a fun way like The Academic band did it in promoting their ‘Bear Claws’ single:

(Reference from NME)

A Creative Agency At Your Service

The world doesn’t stop because of a pandemic, at least not anymore. To stay afloat and even thrive in the current COVID-19 situation, adopting digitalisation is the way to move forward. Now more so than ever, it’s become crucial for brands to get on board before they get left behind.

As a digital agency turned full-service creative agency, we can identify the various ways a brand can navigate the existing challenges and improve upon their past operations and workflows with digital solutions. If you’re keen to pursue such an opportunity, well here’s our name card. 

Wow, honestly we’ve been through enough in the last 4 months for it to feel like we should be in 2021 right now? In a period where most folks are buckling down the hatches and cutting back on spending, here’s an alternate school of thought – having an engaging and well-designed website to better position your business for recovery. What should you then look for when thinking about an engaging website, then? Things like your colour palette, minimalist design, good typography choices and responsive web design play a huge role in making a great website design.  Even Facebook revamped their website design to stay relevant so think about that.

For great web design, even our local site, TheStar was lauded for their design-thinking practices and user-centric approach. 

Let’s get straight into it!

Responsive web design

In this modern age, you’re probably reading this article across a variety of devices. Some on laptops, desktops, an iPhone or iPad. Having a responsive web design allows the website to be viewed in its original glory despite the screen size. This means your site adapts to whatever screen it is viewed on with the bells and whistles. You don’t want your site to look like an overstretched canvas and distorted images. An example of a responsive site would be Nike.com!

Colour palette

Colour plays an important role in modern online interactions and the best website designs. Colours aid in brand recall and reinforce the branding to make it more memorable. Spotify logo? Black and green. Netflix? Red and black. Apple? White and black. So, take the time to choose the right colour palette for your website site as it’s also part of your branding. Colours can also help to draw attention to clickable buttons and are a great way to include them in your web design as well. Just don’t go all Jackson Pollock on your site and have a set of colours to play around with. Having a distinct colour palette can be advantageous especially for red and black streaming giant – Netflix.com.

Minimalism

Minimalist web design is often described as clean, and visually-appealing if done right. Why do people want a minimalist web design then? 

For the following reasons:

• Ease of site navigation
• Faster website loading speed
• SEO friendly
• Clean and evergreen design

At the end of the day, if you like aesthetic, curated Instagram pages, this style is for you. Kinfolk magazine lovers, this is your kryptonite. Known for its beautiful and minimalist Scandinavian design, Ikea brings its aesthetic across all platforms.

Typography

Typography is the art of using different fonts to set the tone, mood and to make a statement. “Font maketh the headlines” according to Huffington Post. Typography can be considered one of the most important design aspects (hence making the best design tips list) as this is what your audience reads. It can either be an eyesore or as visually-appealing as your favourite skimpily-clad celebrity crush. Just to reiterate, typography is important to your brand because it builds your brand identity and helps build brand recognition anywhere.  Check out Apple’s typography and be amazed.

Here’s our list of the best design tips for 2019 and 2020 and do let us know if you agree or disagree, we’d definitely love to hear from you. If you are thinking about putting these tips to good use, let us know and we’ll do our best to help! If you’re not ready to commit to a relationship full-on website yet, here are some dos and don’ts of website design.

Platforms like Instagram, Facebook and Twitter have become an integral part of our daily lives. Be it if you think you’re bored or you’re just truly bored (MCO, we know), it’s become an instinct for your fingers to hover over and click on the same 3 apps and pretend like we have a completely active social life (even though you and I both know how we’re usually praying for plans to be cancelled). What we haven’t fully digested is the notion that we’re too familiar with these social media interfaces. And ultimately, this reflects in how we, as users, react with website design as well. If you’re looking for a web designer in Malaysia to boost interactions with your customers, you’re at the right place. But before that, let’s dive into the 5 ways you could integrate social media into your web design!

We live in an era where photographs and videos speak more than words ever did. This is because humans are visual creatures. So if social media can thrive on images, so can your website design. Look to incorporate the Instagram feed widget into your website design and watch how it gives you the opportunity to advertise your products and services. Building on the fact that the human brain recognises a familiar object within 100 milliseconds, you’re bound to succeed in capturing your website visitor’s attention when you integrate this feature in. Let’s take a look at how KL Foodie has incorporated the IG feed into their website:

Not only does this boost KL Foodie’s credibility, but the video icons and image orientation also allow users to see the resemblance to an Instagram feed. As such, it also tells users that you can be found on that particular social media platform, which boosts your brand’s social media presence. Incorporating the IG feed here makes them seem relevant and easier to connect with.

Social media users of today are more than keen on sharing about themselves. It is all about creating this presence online that you want people to know you for. Hence, when websites make it easy to ‘Share to Instagram Stories’, ‘Tweet this’ or ‘Pin it’, users can’t help but be inclined to you. Allowing them to instantly share pages or articles from your website is an essential feature that you definitely should include in your list. Here’s how I Concept Malaysia allows our articles to be shared on various socials:

Note: Ensure that the sharing option only takes 3 clicks or less, to optimise user experience (UX). You don’t want to lose web visitors when it takes too many clicks to perform the desired action!

• Include hashtags or handles

Just like how #stayhome is trending during this period of COVID-19, you can make your brand trend on social media too. Craft a catchy hashtag and utilise it across your website and social media platforms to attain brand recall. This allows users to easily identify your brand at any point in time and it makes you appear a lot more fun as a brand. Here’s how Sephora Malaysia worked the usage of hashtags to their advantage on their website:

Now, that doesn’t mean you proceed to hashtag every header on your website. Knowing how to use hashtags is crucial for every platform so make sure you do your research and understand your target market before crafting one!

• Establish branding synergy

From colour palettes to font choices and even graphical elements, remember to keep your branding consistent across all platforms. In order to increase brand awareness and allow consumers to easily identify your brand, it is crucial to utilise visual cues like logos, slogans or even fonts to distinguish yourself from other brands. Establishing brand awareness is the first step, hence taking it to the next will require you to maintain brand consistency for your website design and social media collaterals.

This simply means allowing your users to log in to your website (should they require) with their Facebook, Instagram or even Google accounts. Chances are, your website users may already have one of the few social accounts and have it saved on their personal devices. Hence, allowing them to login with the same credentials can only increase your conversion rates. By shortening the registration process, not only are you speeding up the deliberation process of whether they want to buy from your website, but it also contributes to smooth user experience (UX).

Being a website designer takes a lot more than just design skills. It takes time and effort to understand what your target audience will need to figure out the best way to help them achieve that, on your website. And now that you know how social media can impact web design, go forth and create a social media-friendly website of your own. Or you could let us handle that job for you. Drop our brand guardians an email and we’ll get right back to you!

Improved website design is subjective but improvements to the user-friendliness of a website’s design can be easily identified, which makes it that much more important to get it right. In many instances, user-friendly designs take a back seat to their fancier counterparts. 

Aesthetic web design does make it easier to sell, but user-friendly sites make it easier to buy. You shouldn’t just have one without the other. 

If you care about providing better user experience, you might want to note down and remove these obstacles to user-friendly designs of websites on yours:

Shoddy Mobile Adaptability

With 90% of internet users coming from mobile, mobile adaptability has become mandatory for all Malaysia websites. To cater to a largely mobile audience, you need a responsive web design.

A website design that accommodates the various screen sizes of the Malaysian digital population, mobile-responsive web development offers more than just seamless user experience. 

Added benefits include faster loading speeds, improved search engine rankings and ultimately increased mobile traffic. 

Misuse of Colours and Fonts

Colours and fonts construct the backbone of websites – great first impressions on web designs in Malaysia are formed based on them, all of the content and Call-To-Action (CTAs) on your site are also reliant on them.

When your content is illegible and unintelligible, it’s often attributed to poor contrast of colours and misused fonts. Improving the user-friendliness can be as simple as choosing the right typography and colour palette for your website design. 

It really is the basics of website design. If the web design company you employed can’t even achieve this, RUN. Then, engage someone else.

Lack of Affordance 

Affordance is all about intuitiveness and all around us. A handle on a door affords pulling, a button on control panel affords pressing, a knob on a stove affords turning etc.

User-friendly website design grasps the importance of affordance and ensures that every affordable action is clearly indicated in each element.

By integrating affordance into your web design, users can understand and use your site from a single look. That’s a successful design.

Want to make your web design more effective? Speak to an experienced web developer in Malaysia! 

Messy Layout

Following a systematic layout has become a thing of the past, with fancier and creative web designs being employed in Malaysia. Still, the principles of web design that caters to users should not be foregone in the pursuit of creativity. 

For instance, an abundance of white space should still be present and those that lack white space in its design usually covers essential elements, which hurts user-friendliness and User Interface (UI)/User Experience (UX).

Messy layouts are practically counter-intuitive and most UI/UX designers would advise against it. Never forgo UI/UX if given a choice. 

Slipshod Navigation

A critical characteristic of user-friendly website design is clear and straightforward navigation. 

Users that come to your site are looking to achieve a goal and the navigation in your site works like a staircase by providing the steps to do that. 

Slipshod navigation would be equivalent to providing broken steps and stopping users from getting to where they need to be. They shouldn’t have to jump through burning hoops on your site.

Awful navigation ruins the experience for your users. 

Approach A Web Developer With Strong UI/UX Principles

Don’t let these obstacles stop you from achieving an effective website design for your brand through a smooth user experience. Engage a web developer in Malaysia that has strong UI/UX sense for user-friendly web design today!

To see the words psychology, web design and user experience may seem like a lot to take in at once; so let’s take it one at a time. Essentially, web design psychology refers to the ability to design a web page that resonates with a user’s feelings. On the other hand, User Experience (UX) encompasses how a user feels when interacting with your product design and in this case, a website specifically. A seamless UX would mean that the website design allows users to fulfil their intent in performing tasks fuss-free. So to understand the perception of your users better, here are 5 psychology-based design tips to improve your next UX design!

That’s right! Neurodesign is a thing, I kid you not. But that doesn’t mean you have to go study the science of the brain or be a neurosurgeon to understand how the brain reacts to design. Neurodesign derives findings from psychology to understand how people react to a particular design. This includes understanding that there is a hierarchy in the way the brain perceives information. For instance, the usage of icons, logos and images on your website design is more quickly interpreted than words. With that in mind, remember to avoid too much visual stimulation as it disrupts the flow and increases the likelihood of users being distracted when on your website. This is in line with user-centered design which aids with improving the UX.

The most direct way to get your brand’s message across is with text and typography. Beyond words, remember to factor colour palette and font choices such that when we see the website as a whole, it is greater than the sum of the individual parts. For instance, if you’re championing for conscious consumption and sustainability, a wise colour palette would consist of hues of green and khaki rather than pink or red. This includes studying colour psychology to see what kind of emotions you’d like to evoke from your consumer. Each colour is tied to a specific emotion and psychological impact. Work your website’s colours to your advantage to influence your web visitors and the choices they make on it.

Typography can be key to convey the right emotions across when used wisely. Most lifestyle brands lean toward informal-looking fonts to appear more relatable while government bodies or news platforms may take on a more professional-looking font like good ol’ classic Times New Roman. Although a game of trial and error, it’s crucial to pick a font that relays your brand message across effectively. Each font and typeface have a specific use so don’t choose one just because it’s aesthetically pleasing. Really, sis, don’t do that.

You know what they say — “A picture speaks a thousand words”. But if this doesn’t convince you, let’s look at our favourite social media platform, Instagram. A platform that fully banks on images (and videos) is now standing as one of the world’s most used platforms. We’re all guilty of scrolling just because we’re bored (and we do get a kick out of it), even if your feed may be full of self-indulgent individuals who post captions with zero relation to the photo but they still earn your likes anyway. If it’s a beautiful shot, does anything else really matter?

Now let’s look at the big boi Apple. Upon the launch of Airpods Pro, they released a website dedicated to show the earbuds in all its glory — solely with the use of photography. With top-notch image choices and sick programming skills, they have now convinced the world that we should all own a pair each. This is because images speak to you. Louder than words can, at times. The power of photographs should not be undermined and when used strategically, can be your tipping point to boost sales and conversions on your website. Photos also prevent visual monotony and can connect to your web visitor emotionally faster than words do. Although, do note that large image file sizes can be the bane of your website’s loading speed. So remember to improve your load time (because who likes to wait right?) by compressing large image files. You’re also in good hands when you opt for Google’s PageSpeed Insights where you can detect your page speed and improve your load time!

• Negative Space is Positive

The concept of less is more apparent than ever. Minimalism is an evergreen trend and being able to showcase that on your website design is essential as well. Avoid dumping too much content on your website and use white space to break up the flow of content. Not all white spaces are empty spaces. You want your users to feel at ease and focus on the things that you want them to. It is a battle of wit but you succeed when you convince your web visitor to convert into a consumer. Tying it back to neurodesign — the human brain doesn’t fancy clutter. Hence, providing white spaces in your web design gives users space to breathe and think. Optimise user experience in your web design with white spaces that are meaningful and not just for the fun of it.

• Use Attractive Call-to-Action (CTA) Buttons

It’s always a question of what to do next when you land upon a website. Which button do you click or which subpage do you go to? Capitalise on emotions like anticipation by assuring them something great awaits and expectations by giving them exactly what they were waiting for when they punch that button. But how exactly do you make a compelling button? From colour to button placement and even micro-interactions, there is a lot to know about the psychology of a CTA button. Think of it this way — a button needs to reward. So how and what you reward your user with exactly, can lead to a higher conversion rate. There are many ways to go about making that perfect CTA button, so choose your weapons wisely.

The secret sauce to acing your UX design boils down to the steps you take when making choices for the web design. Although a client’s decision triumphs everything else, remember to put yourself in the shoes of a potential user of your website. Are you being led to the necessary information and how do you feel when interacting with the website? If you’re stuck, these basic psychology tips could bring you back on track.

If you’re looking for a web design agency that concentrates on user-centered design, you’re at the right place. Ping our brand guardians and we’ll be glad to assist you!

“Wow so difficult, what to write ah?” is something we also face when preparing project plans. So worry not and look no further! This is a quick guide on how to prepare a project plan for customised systems that we can help you build. 

Let’s jump straight in!

Project overview

This segment helps us to gain a better understanding of the project scope that you want to undertake! Having a macro view of your project allows us to provide you with our professional consultation on overall system flow UI/ UX planning.

Things to include in this segment:

• Purpose
• Objective
• Goals of this project 
• Extra top-level information

Sample from an automated scheduling platform:

In this proposal, the project outlined will:

• Help our company transform our manual-intensive planning operations to a more efficient, automated and centralised planning and tracking programme
• Build an Automated Planning Programme which aims to shorten the process of goods sorting as well as vehicle and route planning.

Our goals are to build a system that can:

• Automate, streamline and standardise many of our current manual recruitment workflow processes;
• Decrease time spent manually entering information into the system
• Build a system that can sort according to different factors.
• Enhance communication efficiency within the company by building a cloud-based programme.
• Enable deliveries and billings to be easily tracked.

Challenges

When describing your current pitfalls, share in-depth how and why this happened because extra insights can be gleaned. We can use these challenges to help craft our problem statement to give you a solution that encompasses all your needs. 

Providing us with your current challenges also helps us to find opportunities where your new website design, web portal or system automation can succeed and cover gaps in your current business. It can even cover gaps that you didn’t know existed. Think about that.

Sample from an automated scheduling platform:

Challenges for an automated scheduling platform:

• High cost of operations
• Wastage of manpower
• Human error during scheduling
• Failure to meet capacity for movers
• Important staff on medical leave
• Lack of available tools in the industry

Features

Having this section describes the functions of what sets your site apart from the rest! Whether you want certain functions automated or an innovative new design for websites, we can definitely help make those features a reality. To help, you can even break it into ‘Must-Have’ and ‘Good To Have’ features. 

We can also discuss the details in-depth like programming and special functions as well!

Sample from an automated scheduling platform:

User Roles

In this section, tell us the kind of individuals or audiences that will be using the site. Are they admin roles, viewers or contributors. 

Sample roles from a product marketplace platform:

• Administrator – Able to manage and edit all settings, comments and posts.
• Moderator – Able to moderate comments and posts.
• Seller – Publish and sell items on the platform
• Buyer – Basic account rights, able to view, chat and purchase items.
• Analyst – Able to view back-end data to analyse purchasing trends and history
• Customer Service – Provide assistance to Sellers and Buyers who need help

Hopefully, by this short intro, you can get a better idea of the roles you might need or foresee!

Sample website (functional inspirations if any)

Share with us examples of, or inspiration from similar websites which showcase the same business model and a short write-up why! 

For example, 

Also, do include how you can tweak these tools to help your new platform.

Sample website (creative direction)

Share with us examples or inspiration from websites with an interesting User Interface or creative direction which you envision. It could be from sites such as Nike, WebMD, Job portals or even AirBnB!

Monetisation

Last but not least, share with us the process of how you intend to monetise the platform or website’s services as the owner? This also helps us to complete the big picture of what the automated platform or website would be used for and recommend the best functions based on our expertise.

Sample of an event management automated platform:

Commission breakdown from current Malaysian online marketplace platforms:

*Transaction fee based on the final amount paid by buyer 

We hope this has given you some insights on how to better prepare your project plan. Nonetheless, we’re always here to make your projects a reality and your digital dreams come true. Contact us for your happily ever after!

As the COVID-19 pandemic rages on, companies experience the impact first-hand and need to face this crisis head-on. But as the global widespread continues, brands are also stepping up their individual efforts to promote solidarity. From modifying logos to even slogans, some of the world’s biggest brands are riding on the wave to build meaningful relationships with its consumers. There are great creative agencies in Malaysia to do this job just for you. But before that, here’s how big brands are doing social distancing right as 5 brands reinvent their logos amist COVID-19! 

You’d probably be able to spot this logo from a mile away with its iconic red and yellow colours. Now, you’d still be able to spot them, but with the two yellow arches set apart. In the efforts to promote social distancing amid the coronavirus outbreak, McDonald’s Brazil modified its logo, along with ceasing its dine-in operations. Although physical signages have not been altered, the campaign can be found across their social media posts.

A little goes a long way – just like how Volkswagen separated the V from the W to remind you to stay at home. The brand and its famous emblem is now an advocate of social distancing. Not only does it tell a narrative of the brand’s values, but it also retains brand recognition. Subtlety can never do you wrong. Similar to how the government is telling you not to panic-buy tissue rolls by telling you the dos and don’ts during the coronavirus pandemic. 😉

Amidst these trying times, Audi had also released a modified logo to illustrate that they are in solidarity with everyone. The brand added a little wit, yet kept it simple to show that they are with everyone to #flattenthecurve. While retaining brand awareness, a slight tweak with the four rings was all that was needed to show Audi’s efforts in staying relevant for its audience. The four rings went the distance.

Coca Cola’s branding has been widely acclaimed for its exceptionally feel-good advertisements and campaigns. And now, they continue to celebrate togetherness. Coca Cola also made a social distancing logo, which of course, illustrates the brand’s logo spaced out (in the middle of the now deserted New York Times Square).

This automotive company is the latest to hop on the bandwagon of social distancing logos. Revamping its iconic three-pointed star to be smaller, while keeping the distance from the outer circle. To show its support in combating the virus, it is another message reminding everyone to keep your distance and stay within your own four walls.

Here’s Medklinn Malaysia’s take as they revamp their logo in light of the COVID-19 situation. They convey their solidarity in the fight against the virus coupled with friendly reminders on the importance of practising safe distancing while Malaysia is on Movement Control Order (MCO). The Facebook post features the logo reinvented with a witty touch as the letters ‘maintain’ social distancing. Staying connected with their audience on social media in these times is also how Medklinn Malaysia is putting the social in social distancing.

Like dalgona coffee, social distancing is a trend. Tweaking your brand logos as a reaction to the daily happenings around us not only humanises your brand, it makes you a lot more fun. Or in times like these, it shows that you have a heart. Just like how you and I can make a difference for our community by staying at home to slow the spread, big brand names are also amping up their branding efforts to remain relevant. If you’re looking for a creative agency or a digital marketing agency, you’re at the right place. Chat with our sales team, and we’ll look to do the best for you.

Stay safe and healthy folks!

As the COVID-19 pandemic rages on, companies experience the impact first-hand and need to face this crisis head-on. But as the global widespread continues, brands are also stepping up their individual efforts to promote solidarity. From modifying logos to even slogans, some of the world’s biggest brands are riding on the wave to build meaningful relationships with its consumers. There are great creative agencies in Malaysia to do this job just for you. But before that, here’s how big brands are doing social distancing right as 5 brands reinvent their logos amist COVID-19! 

You’d probably be able to spot this logo from a mile away with its iconic red and yellow colours. Now, you’d still be able to spot them, but with the two yellow arches set apart. In the efforts to promote social distancing amid the coronavirus outbreak, McDonald’s Brazil modified its logo, along with ceasing its dine-in operations. Although physical signages have not been altered, the campaign can be found across their social media posts.

A little goes a long way – just like how Volkswagen separated the V from the W to remind you to stay at home. The brand and its famous emblem is now an advocate of social distancing. Not only does it tell a narrative of the brand’s values, but it also retains brand recognition. Subtlety can never do you wrong. Similar to how the government is telling you not to panic-buy tissue rolls by telling you the dos and don’ts during the coronavirus pandemic. 😉

Amidst these trying times, Audi had also released a modified logo to illustrate that they are in solidarity with everyone. The brand added a little wit, yet kept it simple to show that they are with everyone to #flattenthecurve. While retaining brand awareness, a slight tweak with the four rings was all that was needed to show Audi’s efforts in staying relevant for its audience. The four rings went the distance.

Coca Cola’s branding has been widely acclaimed for its exceptionally feel-good advertisements and campaigns. And now, they continue to celebrate togetherness. Coca Cola also made a social distancing logo, which of course, illustrates the brand’s logo spaced out (in the middle of the now deserted New York Times Square). Aside to the virus outbreak, there is a lot more to learn from Coca Cola’s visual branding strategy.

This automotive company is the latest to hop on the bandwagon of social distancing logos. Revamping its iconic three-pointed star to be smaller, while keeping the distance from the outer circle. To show its support in combating the virus, it is another message reminding everyone to keep your distance and stay within your own four walls.

Like dalgona coffee, social distancing is a trend. Tweaking your brand logos as a reaction to the daily happenings around us not only humanises your brand, it makes you a lot more fun. Or in times like these, it shows that you have a heart. Just like how you and I can make a difference for our community by staying at home to slow the spread, big brand names are also amping up their branding efforts to remain relevant. If you’re looking for a creative agency or a digital marketing agency, you’re at the right place. Chat with our sales team, and we’ll look to do the best for you.

Stay safe and healthy folks!